About Us

Our Heritage

In the Knot Marketing and Communications was founded in 2010 by Juanita van der Watt, a marketing and communications thought leader who spent 15 years in the corporate environment before stepping out to start a strategic marketing and communications consultancy.

The core purpose of In the Knot is to enable organisational and stakeholder conversations across a company’s value chain.

Our Markets

We service clients across all industries of all sizes including SMEs to large corporates. Our industries of specialisation include Technology; Information Communication Technology; Financial Services; Manufacturing; Energy and Mineral Resources; Defence and Security; Telecommunications; Education; Travel, Leisure and Hospitality.

Our Footprint

We are based in Johannesburg, South Africa, but are fully mobile and able to assist customers throughout the country and the SADC region.

Our Craftsmanship

We Craft – We develop and create the strategies, plans, campaigns, programmes, approaches, methodologies, processes and messages to optimise organisational conversations.

We Bind – We assist businesses to bind an audience, the public, their customers and other stakeholders to their business, project or cause through a blend of marketing, communications, stakeholder engagement, change management and positioning tactics, efforts and techniques.

We Secure – Once awareness is created and initial conversations have taken place we assist organisations to secure their relationships and to continue their conversations and interactions. We assist businesses to secure on-going support, loyalty and results through on-going measurements, audits and refinement of the blend of marketing, communications, stakeholder engagement, change management and positioning tactics, efforts and techniques.